Public Relations

We offer comprehensive PR solutions for your winery, brewery or distillery.

Media Relations

Incorporating media relations in your PR strategy unlocks myriad opportunities for your brand. Building a strong brand promise, crafting innovative stories and maintaining relationships with influential journalists can bring your business to a much wider audience. This will then drive considerable traffic and boost your search rankings. Over time, you build your credibility, expand your reach and strengthen your brand awareness.

Media Kits

It is critical to have a collection of promotional materials to help reporters and bloggers write articles about your brand. It includes elements like business statistics, testimonials, partnerships, case studies, graphic assets, social handles, product information, mission & vision statements, tagline, bios and contact information.

Press Releases

Well-written press releases can be a critical element in your PR strategy. They can attract media attention, garner publicity and brand awareness, improve SEO and shape public perception of your business. There are so many methodologies and nuances that go into the crafting of a well-structured release, which if poorly executed could result in, well, nothing.

Sampling Programs

We will help you craft both your Spring and Fall Sampling Lists, create a targeted strategy of reviewer recommendations, and drive opportunistic recommendations throughout the year. These programs are never “one and done” and require diligent follow-up with reviewers for status of tastings and links to reviews.

Awards

While entering and placing at craft beverage competitions is critical to your success, an often overlooked aspect of PR strategy is non-beverage related awards. We help you identify and submit for community, industry, leadership and philanthropic awards just to name a few.

Speaking Opportunities

Engaging in the right speaking opportunities can enhance your brand’s reputation for industry leadership while establishing your team as thought leaders and recognized experts. We will identify and drive opportunities at organization meetings, local events, industry conferences, and media channels to provide the best opportunity to position you as a thought leader.