Notaviva Farm Brewery & Winery

Notaviva Farm Brewery & Winery was originally launched in 2008 as Notaviva Vineyards by 21&UP founder Stephen Mackey and his wife Shannon. Notaviva was unique from its inception as the only winery to pair wine with music. Each beverage is inspired by a musical work or genre, fundamentally grounded in a field of cognitive neuroscience known as cross-modal correspondence.

In 2018 they began the process of expanding the winery to add their farm brewery license, which resulted in a complete rebranding of the business. Every aspect of the business was rebuilt, from the brand identity to collateral to their web presence to their digital marketing ecosystem. The new logo won a 2019 Gold Marcom Award.